– Domino's launches 'dough-mantic' tattoo designs created by 'Tattoo Fixer' Alice Perrin –
– Pizza-maker to play Cupid on Valentine's Day with UK's first 'ChatUp Bot' on Tinder –
Domino’s, the nation’s favourite pizza, has joined forces with the popular E4: ‘Tattoo Fixer’, Alice Perrin, to design a range of temporary tattoos to help superfans to declare their love for the creator of the Pepperoni Passion this Valentine’s Day. The strictly limited-edition range cheeky tats have been released to coincide with the company’s nationwide launch of the UK’s first-ever ‘Chat Up Bot’ on Tinder.
As the ultimate dough-mantic gesture, Domino’s will reward one lucky person who declares their absolute love for the pizza-hero. Those who believe the UK’s beloved slice-master is their one true beau can put themselves forward by email to be in with a chance of winning a trip to Alice Perrin’s studio where the TV star will design a bespoke won-dough-ful tattoo just for them. In addition, the first 100 entries will be given one of the five original temporary tats by the pizza-maker.
As well as searching for superfans to proclaim their love, Domino’s cheesy ChatUp Bot on Tinder; ‘Dom Juan’, is at hand to help single fun-loving romantics scoop a date this 14 February. Dom Juan will serve up some of the nation’s cheesiest chat-up lines like “I pepper-only have eyes for you” and “you’ve stolen a pizza my heart” to help break the ice with potential partners.
The digital love guru Dom appears as a normal Tinder profile, but feeds his matches witty one-liners to help them find a real-life date to share a slice with.
Domino’s is anticipating Valentine’s Day to be one of its biggest of 2018 with 360,000 pizzas expected to be freshly hand-made to order throughout the day – and over 1,000 pizzas ordered a minute over dinner. Over 3.1 million slices will be eaten in total this Wednesday – and 7pm is expected to be the peak time for date night deliveries.
VALENTINE’S DAY IN NUMBERS
• 360,000 Domino’s shared on Valentine’s Day
• 17 pizzas ordered per second
• 62,000 Domino’s freshly handmade every hour during dinner
• 1,000 pizzas ordered a minute
• 3.1 million slices to be eaten
Louise Butler, Domino’s spokesperson, comments: “Domino’s is there for everyone this Valentine’s Day. Whether you need some cheesy chat up lines to break the ice, or if you’d like to make the ultimate declaration of love for pizza, we’ve got you covered. February 14 is a big date in our calendar and we hope we can help ignite some Pepperoni Passion across the country with our freshly handmade pizza throughout the day!”
Alice Perrin, Tattoo Fixer, comments: “Pizza tattoos are so popular right now! The number one reason people get tattoos is to show their love for something so what better way is there to show your love for Domino’s than with one of our fun ‘pizza-tats’ or a bespoke pizza tattoo design by me”.
Pizza fans can put themselves forward for a pizza tattoo by emailing by Love@dominos.co.uk.
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For further info contact the Domino’s team at The Academy on 020 7100 7100 or firstname.lastname@example.org
Notes to editors
About Alice Perrin
Tattoo artist, Alice Perrin is known for her role on E4's popular series Tattoo Fixers where she covers up regretful tattoos for the public. Originally from Hereford, Alice began her tattooing apprenticeship whilst studying a BA in Fine Art at Hereford College of Art.
About Domino’s Pizza Group
Domino's Pizza Group plc is the UK’s leading pizza brand and a major player in the Irish market. We hold the master franchise agreement to own, operate and franchise Domino’s stores in the UK, the Republic of Ireland, Switzerland, Luxembourg and Liechtenstein. In addition, we have a controlling stake in the holders of the Domino’s master franchise agreements in Iceland, Norway and Sweden, as well as an associate investment in Germany. As at 24 September 2017, we had 1,149 stores across six markets.