YULETIDE YODEL – DOMINO’S FANS TO YODEL THIS CHRISTMAS IN AID OF BARRETSTOWN

2 December 2024

This Tuesday December 3rd - also known as ’Giving Tuesday’. Domino’s, the nation’s best loved pizza company, is encouraging pizza fans across the country to come together and ‘Yodel for Barretstown’, to help raise much needed funds for Barretstown Children’s Charity.

Today, Domino’s launches the ‘Yodel for Barretstown’ challenge, pledging to donate €5 to Barretstown for every yodel or mention of #YodelforBarretstown shared on Instagram on ’Giving Tuesday’.

Domino’s fans can join the Yodel for Barretstown challenge by sharing their own unique Domin-oh-hoo-hoo yodel on Instagram, tagging it with #YodelforBarretstown and @dominos_roi. Alternatively, they can support the cause by sharing Domino’s official Yodel for Barretstown reel, which will be live on the Domino’s ROI Instagram channel on Giving Tuesday, December 3rd.

Helping Domino’s spotlight this festive initiative and raise awareness for Barretstown Children’s Charity are well-known content creators Emily Rochford, Cian Twomey, Thomas Crosse, and Brandon Caulfield. These influencers have been hard at work perfecting their own yodels while also exploring the inspiring work of Barretstown, which supports children with life-altering illnesses and their families.

On Giving Tuesday, they’ll share behind-the-scenes footage from a recent yodelling masterclass held at Barretstown’s camp in Ballymore Eustace, Kildare. Fans will also get a glimpse into their visit, including their tour of the facilities and participation in one of Domino’s popular pizza-making workshops, a favourite activity among Barretstown campers.

Over the festive season, customers can also help make a difference by supporting the ‘Barretstown Bundlel’, a deal available in all local Domino’s stores offering medium pizza, garlic pizza bread, potato wedges and 2 X 330ml drinks for €25. For every Barretstown Bundle ordered, Domino’s donates €1 to Barrestown.

Throughout 2024, Domino’s has been celebrating 20 years of supporting Barretstown as a charity partner.

Managing Director for Domino’s Ireland, Annelie McCaffrey, said: “It is a privilege for our teams at Domino’s to raise much needed funds and awareness for Barretstown and we are really excited to engage our Domino’s customers in this fun challenge, so that we can raise not just funds but awareness about what this amazing charity does.

Over our 20 year history and the many pizza making days we’ve hosted at camp, we have created some really special memories with the charity and we hope customers and communities across Ireland will join us as we yodel together for Barretstown this Christmas.”

CEO of Barretstown, Dee Ahearn said, “In 2024 it cost over €9 million to run our camps and programmes at Barretstown. At Barretstown our mission is to support as many children as possible who are affected by cancer and other serious illnesses. To date we have served over 125,000 campers, and all of this has been made possible by the unwavering support of generous individuals and our fantastic corporate partners like Domino’s.”

Domino’s incredible customers can get involved in supporting Barretstown in other ways too – rounding-up on their pizza orders via Pennies – the micro-donation charity and fund-raising partner of Domino’s, or asking their local Domino’s store how they can avail of the local Barretstown meal deal.

Join in the Yodel for Barretstown challenge online today by tagging @dominos_roi, using the hashtag #YodelForBarretstown.

For further info contact the Domino’s team at Harris PR by email on dominos@harrispr.ie.

Editor’s Notes:

In 2024, Domino’s has been marking 20 years of working with Barretstown. Over the last two decades, Domino’s has fundraised for the Irish children’s charity and this year announced plans to further the partnership by an additional three years.

Since 2004, Domino’s has raised over €500,000 for Barretstown, directly supporting the specially designed camps and programmes Barretstown has delivered for over 200 children and their families living with a serious illness. Domino’s franchisee teams have also hosted 56 unforgettable pizza making days at camp, where they bring fresh ingredients and a mobile pizza oven on site, helping to recreate magical memories for over 7,000 campers. Through the Yodel for Barretstown activity this Giving Tuesday, Domino’s hopes to raise a total of €20,000 for the charity.

Over the years, Domino’s has raised additional funds for Barretstown through a recurring annual donation, the three-year sponsorship of the Amazing Race, Domino’s team days at camp, dedicated meal deals on Domino’s menus nationwide and other, individual initiatives from store teams, such as triathlons and cycle challenges.

Barretstown offers free, specially designed camps and programmes for children and their families living with cancer and other serious illnesses – supported behind the scenes by 24-hour on site medical and nursing care.

About Domino’s Pizza Group

Domino’s Pizza Group (DPG) plc is the UK’s and Ireland’s leading pizza delivery brand, with over 1,300 stores and over 35,000 colleagues employed by Domino’s and its franchise partners. DPG’s HQ is located in Milton Keynes, UK, with supply chain centres in West Ashland, Warrington, Cambuslang and Naas in the Republic of Ireland.

DPG holds the master franchise agreement to own, operate and franchise Domino’s stores in the UK and the Republic of Ireland. The vast majority of stores are run by local franchise partners. Franchise partners operate under a system which allows them to benefit from DPG’s digital customer facing platforms, operational knowledge and marketing expertise. More details on the Domino’s franchise model can be found here.