Our vision and values
From the moment we wake up, we think of nothing but pizza – I mean, who doesn’t, right? Making sure we deliver, in every way possible, for our people, our customers and the communities we serve guides everything we do and every decision we make. For us, our vision, purpose and values are like the core ingredients of our dough – without them, we have nothing.
Not only are we passionate about delivering hot, great-tasting, freshly handcrafted pizzas to customers, but we want to deliver a better future through food people love. Everyone at Domino’s shares in the goal of delivering excellence every day, across the business, so we continue to be the UK and Ireland’s favourite pizza delivery brand.
Did you know?
Since opening the first Domino’s store in Luton in 1985, we now have more than 1,250 stores across the UK & Ireland. Last year alone, we sold over 114 million freshly handcrafted pizzas.
Our vision
Our vision is simple. We want to be the favourite food delivery and collection brand, with pizza at its heart.
Our purpose
Our purpose is to deliver a better future through food people love.
Our brand
Domino’s is one of the best-loved brands in the world with a reputation for taste, quality, speed and service. We believe that dedicating our business to bringing people together around food they love can have a positive impact on everyone, including our customers, colleagues, franchise partners, investors, and the communities we serve.
For our customers
Going above and beyond, delivering on high quality and great value through innovation.
For our colleagues
Creating opportunities for them to develop an exciting and rewarding career, embracing diversity and fresh thinking.
For our communities
Delivering positive change for people and the planet through our belief that growth and sustainability go hand in hand.
For entrepreneurs and investors
Driving long-term growth and being open and transparent about the progress we are making.
While we are focused on delivering long-term sustainable growth, our corporate purpose ensures that we achieve this responsibly and in a way that truly delivers a better future for all our stakeholders. But we can’t deliver this alone. That’s why we help make sure our colleagues understand the importance of our corporate purpose too, and give them the tools and understanding to contribute towards it.
Our purpose is underpinned by an evolving sustainability strategy; one where, among other things, our environmental impact is minimised, our workplaces are inclusive, and our products are responsibly sourced.
Find out more about our approach to sustainability.
Our values
Our values guide what we do, the decisions we make and the way we respond to opportunities and challenges. When we bring them to life, every day, we grow our winning culture and deliver. Our passion is built on the values we all share at Domino’s. These guide our everyday actions across the business; from our stores through to our supply chain centres and support office.
We Do The Right Thing
We care about our impact on our brand, our colleagues, our communities and the wider world. We are proud to do the right thing and keep our promises.
We Are One Team
We respect and celebrate the whole team for who we are and the value we each bring. We grab the amazing opportunities to grow, succeed and live our best work-life.
We Love Customers
Every decision and action we take has customers at the heart. We listen to customers and create great experiences to delight them and keep them coming back for more.
We Are Bold
It takes courage and determination to lead the field. The people who work at Domino’s (we call them Dominoids!) are bold and entrepreneurial; we aren't afraid to innovate and learn fast to become better every day.
We Grow And Win Together
No one can beat us when we're working hard and playing hard together. We share big ambitions, have a growth mindset and enjoy success as one Domino's.
