Domino’s appoints Eoin Corrigan as Head of Marketing for Ireland

17 May 2023: Domino’s Pizza Group is pleased to announce that today Eoin Corrigan joins the company as Head of Marketing for Ireland. Eoin is reporting jointly into Annelie McCaffrey, Managing Director for Ireland (Annelie previously held the position of Director of Marketing for Ireland) and Sarah Barron, Chief Marketing Officer for Domino’s UK & Ireland.

Eoin joins from agency Essencemediacom where he spent eight years, most recently in the role of Head of Strategy & Planning. In this role he held full responsibility for long-term and short-term planning, leading the strategic output of integrated marketing communications campaigns for all Essencemediacom clients. Eoin has experience working with some of the world’s biggest consumer facing brands, including Coca-Cola, Sky and Mars. 

Eoin’s previous experience, which included launching Sky Q in one of Ireland’s largest ever advertising campaigns, made him a standout applicant for the Domino’s position. Eoin’s love of the Domino’s brand in combination with his commercial acumen and breadth of experience of the domestic consumer market, means he is well placed to succeed in the role of Head of Marketing for Ireland. 

At Domino’s, Eoin will be focused on building engaging and successful marketing plans for the business, driving sales and promoting Domino’s as a brand delivering great service and value for customers. 

Annelie McCaffrey, Managing Director for Ireland, said: “I’m delighted that we have hired someone of Eoin’s calibre for this exciting role. The Irish market is an important opportunity for Domino’s and we could not have chosen someone better to take on the position. Eoin’s genuine love of the brand is clear and his vast experience makes him the perfect person to lead marketing for us in Ireland.”

Eoin Corrigan, Domino’s incoming Head of Marketing for Ireland, added: “As a lifelong Domino’s fan, I couldn’t ask for a more exciting opportunity or brand to work on. I look forward to being part of the team and working with Annelie to continue to drive brand love and showcase Domino’s great value to customers.”