Project Star

During 2012 we appointed external Designers AEW to work with us to develop a new store image. The Project Star image was successfully tested in three stores  then rolled out across all our new stores from the start of 2013. The new image celebrates the fresh ingredients we use and encompasses the theatre around the making of the pizzas.   We have introduced a coloured graphics wall, lower counters enabling engagement with our customers and directional task lighting, both in the customer area and in the bake and serve.  Externally, the design has been given a contemporary feel, which highlights our new tile logo, ensuring we stand out on the high street.